Infiniti is leaving western Europe

Infiniti is leaving western Europe

Infiniti is leaving western Europe

Infiniti has announced that it is pulling out of Western Europe in 2020, with Sunderland production of the Q30 and QX30 to cease by mid-2019.

The company says the retreat is a strategic restructuring move that will allow it to concentrate on further developing the North American and Chinese markets, which have been friendlier to the brand. Both models are sold globally but produced only in Britain.

According to data from the Society of Motor Manufacturers & Traders (SMMT), Lexus registered 12,405 vehicles in the United Kingdom 2018 while Infiniti only managed 750 - down from 3,515 the year before.

By way of comparison, Lexus managed 47,170 sales across Europe in 2018, which trailed Alfa Romeo (83,438), Jaguar (84,311), Land Rover (150,283), and Volvo (319,048) by a significant margin. It also specified that the automaker's operations in Eastern Europe would not be affected.

Infiniti is the latest automotive brand to decide to pull out of Western Europe. In the middle East and Asia as well, it will be business as usual for INFINITI.

Infiniti Q30

Infiniti will continue with plans to electrify its lineup. They are consulting with the representatives of its employees to determine appropriate support as they opportunities for the transition.

The company said that it is all part of Infiniti's vision to become a top challenger brand in the premium segment.

The premium auto maker says it will stop building the Q30 and QX30 models in Sunderland by mid-2019, and management "will discuss any impact on the plant with employees and their representatives, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate".

At least in the short-term, Infiniti's European retail network will remain operational for vehicle servicing, maintenance and warranty repairs.


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