The 'World Record Egg' Has Cracked And Has An Important Message

The 'World Record Egg' Has Cracked And Has An Important Message

The 'World Record Egg' Has Cracked And Has An Important Message

An egg is usually beaten, but its Instagram account whipped up a lot of buzz last month and on Super Bowl Sunday, its goal was revealed: mental health awareness.

In the commercial, the egg appears to crack as a caption reads: "Recently, I've started to crack".

"If you're struggling too, talk to someone", it continues, before the egg dons a fresh new shell once again.

This took the form of a 30 second-long video that was aired during Super Bowl weekend. "In an interview with the New York Times, Godfrey explained he chose a simple egg - that he's named Eugene - to pursue the record for Instagram likes because, "an egg is an egg". "We got this." The ad was to promote awareness for, and you'll have to check it out on Hulu if you want to see for yourself!

The World Record Egg on January 4 made its first post on Instagram, urging users to push its likes past the then-record holder, Kylie Jenner, for her baby-announcement post from almost a year earlier.

The image has now earned more than 52 million likes on Instagram.

On Jan. 13, the anonymous egg broke Instagram's record for likes, and at this writing has almost 52 million.

In the last, it promised to reveal all at the Super Bowl.

In 10 days, the photo garnered more likes than Jenner's announcement of the birth of her daughter Stormi Webster. Officially revealed on Hulu (the brand become the egg's first sponsor), the streaming service created a short ad on mental health, highlighting the importance of reaching out for help. On the other hand, the Instagram post of the clip links to, which lists worldwide mental health resources by country. "An egg is an egg, it's universal", Godfrey said.

Chris Godfrey, a London-based advertising employee at The & Partnership, was also unmasked as the egg's creator.

He said: 'An egg has no gender, race or religion. The clip finishes by highlighting the website for Mental Health America.

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