Bud Light’s Super Bowl ad angers the corn industry

Bud Light’s Super Bowl ad angers the corn industry

Bud Light’s Super Bowl ad angers the corn industry

The National Corn Growers Association was not happy about the dig.

Yet many sports fans, during a game played with just a single touchdown scored, still found the ad pithy and humorous.

The spots trolled rival brands that use corn syrup.

Once the king and his cohorts arrive at the castle where Miller Light is brewed, they learn the syrup was actually destined for the makers of another beer, Coors Light. "Bud Light felt like a natural fit, and they jumped at the opportunity".

Corn syrup has gotten a bad rap amid the national obesity epidemic.

"Anheuser-Busch fully supports corn growers and will continue to invest in the corn industry", a spokesman told the Wall Street Journal.

Bud Light used its two 60-second Super Bowl ads to tout its simple ingredients and surprise viewers with a "Game of Thrones" tie-in - building on the dual taste and transparency messages it's been using since August 2017.


The first was dubbed "Special Delivery", and showed a giant wooden barrel marked "Corn syrup" being delivered to the Bud Light kingdom, where it is indignantly declined.

"The Bud Light ad says more about their market position than it does about any @MillerCoors products", he said.

Bud Light attacked rival brands in its Super Bowl ads, but it was the corn industry that felt stung.

"Always intrigued at what commercials are going to come out, and when they progressed to we do not use corn syrup in our beer".

"It was a marketing ploy, I get that".

While it sounds similar to high fructose corn syrup-a sweetener commonly added to sodas and flavored beverages-corn syrup itself is a clear, sweet liquid derived from corn starch that contains glucose.

And Sam Adams tweeted "No corn syrup AND no rice".

Related news



[an error occurred while processing the directive]