Sex Sells (Unless You're a Woman at CES)

Sex Sells (Unless You're a Woman at CES)

Sex Sells (Unless You're a Woman at CES)

Apple's billboard, which was first spotted and shared on Twitter by Engadget's Chris Velazco, is clearly at dig at the various products and services appearing at CES that aren't placing enough priority on users' privacy and security.

Pleasure product start-up Lora DiCarlo was selected as a CES 2019 Innovation Awards honoree in the robotics and drone category for its Osé "personal massager".

If you haven't heard of CES (or the Consumer Electronic Show), it's a highly anticipated annual conference spotlighting cutting-edge consumer tech.

Company CEO Lora Haddock accused CES of a "double-standard when it comes to sexuality and sexual health", arguing that the show allowed sex products for men but not for women.

In 2017 and 2018, for example, they failed to feature any female keynote speakers - something that caused significant backlash and the organisers have sought to rectify this year by ensuring four of its nine such speaking spots are filled by women. Indeed, plenty of other sex toys and VR demos have often been showcased at CES, including an oral sex simulating device. The sex toy Lora DiCarlo submitted sounds like a flawless fit for the show.

CES banned this robotic sex toy from show after rewarding it for innovation

The hardware firm behind the sex toy is called Lora Dicarlo, and its founder Lora Haddock issued a strong rebuke of CES and its leadership on Tuesday regarding their decision to take back the awarding of the honor, pointing to it as evidence of the ongoing issue of gender-bias in tech.

Wilkinson Baking Co. unveiled a 22-square-foot machine that can bake 10 loaves of bread every hour - no baker needed. One company developed a diaper that detects when it needs to be changed.

The BreadBot, as it's called, is being pitched to supermarkets as a way to deliver fresh bread to shoppers who are increasingly anxious about the ingredients in their foods. They then select the loaf they want on a touch screen, sort of like a vending machine. The company says a couple of big chains have agreed to try it out soon, but it won't say which. An underwear company is pitching a solution to an age-old problem for women: finding a bra that actually fits.

The big story this year is just how much tech companies are partnering with each other.


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