New software can be used to track shared Netflix accounts

New software can be used to track shared Netflix accounts

New software can be used to track shared Netflix accounts

- Software specialist Synamedia is touting a new technology that it says can track down users who share accounts and passwords for streaming services such as Netflix.

The company is billing Credentials Sharing Insight as a new revenue-generating option for streaming service companies as it is a "way to market their service to new audiences".

Synamedia Credentials Sharing Insight is available as a cloud or on-premise offering.

FOX News reports that the company found research showing about 26% of millennials give other people their credentials for video streaming services.

If the software finds that passwords are being sold through for-profit operations, the accounts could be shut down.

Synamedia's AI will monitor accounts in real time to detect unusual sharing activity, such as a single account being used in different locations or being accessed from multiple devices at the same time.

The software allows an operator to specify how many users can use an account, and looks for likely fraud.

For example, the service can determine whether users are viewing at their main home and a holiday home, or whether they have shared credentials with friends or grown-up children who live away from home. During your Netflix membership we grant you a limited, non-exclusive, non-transferable right to access the Netflix service and view Netflix content.

"The way you secure OTT is evolving", said Jean Marc Racine, CPO and GM EMEA of Synamedia, explained in an interview to Variety.

In more mild cases, like password sharing among family members, the streaming platform could simply send an email or notification suggesting that they upgrade to a premium or "family" account. As an estimate, there's expected to be a loss of 1.2 billion dollars by 2021 due to credentials sharing. Many casual users will be happy to pay an additional fee for a premium, shared service.

The company said it is now conducting trials with several pay-TV operators albeit it did not provide further details on which ones.

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