Amazon drops $25 free shipping minimum for holidays

Amazon drops $25 free shipping minimum for holidays

Amazon drops $25 free shipping minimum for holidays

Amazon says it will offer free holiday shipping to all of its customers on hundreds of millions of items, a potentially costly competitive move created to keep pace with similar moves by the company's retail rivals. Shoppers who aren't Prime members will get slower shipping, which can take five to eight days.

This offer applies to hundreds of millions of items, and it'll work on orders that will arrive in time for Christmas.

It intensifies the war for online customers this holiday, and comes after Target announced free two-day shipping for all customers for the holiday.

During the sale, Amazon will be hosting a Home of Black Friday pop up store "that will showcase the very best of Black Friday". The free shipping will probably help boost sales quite a lot, especially since it's the holiday season.

Beginning today, however, everyone's purchases qualify for free two-day shipping with no Prime subscription or minimum purchase amount required.

A day after Target's announcement, a public-relations firm hired by Amazon had sent journalists an email detailing the company's own delivery perks, a rundown that primarily listed features of the paid Prime program.

"They're forcing Amazon to react", Wedbush Securities analyst Michael Pachter said.

Amazon's plan could overshadow holiday strategies from top competitors like Target, which offers free two-day shipping on all orders from November 1 to December 22. The same week, Walmart announced that two-day shipping would be free for Marketplace items.

The tool will be present in the Amazon app and will allow customers to place "selected products" in their home before they make a transaction using augmented reality technology.

Those who subscribe to the service will "have an exclusive 30-minute early access period to all Lightning Deals", Amazon explained.

Forrester estimates that online holiday sales will account for more than 32% of all online sales for the year.

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