Streaming subscriptions overtake pay TV for first time in the UK

Streaming subscriptions overtake pay TV for first time in the UK

Streaming subscriptions overtake pay TV for first time in the UK

Both Netflix and Amazon feature licensed content on their services, but all companies involved in the streaming wars are throwing piles of cash at original programming. There's no denying the allure of being able to binge-watch an original series in any place with accessible WiFi.

However, 71% of those with an SVOD subscription also took a traditional pay TV service in Q1 2018, down only one percentage point on the figure for Q1 2017. In contrast streaming revenues were up 28 per cent to 2.3bn in 2017.

UK's "The End of the F***ing World".

In Q1 2018, pay-TV subscriptions in the United Kingdom totalled 15.1 million, while the leading three on-demand video services came in at 15.4 million - a figure that includes subscriptions to multiple on-demand services within one household. Television advertising income dropped by 7% to £3.9 billion (€4.4 billion).

The news reverberated across the streaming video and retail ecosystem Tuesday evening: Walmart is thinking of getting into the streaming video game.


"Today's research finds that what we watch and how we watch it are changing rapidly, which has profound implications for United Kingdom television", said Sharon White, the chief executive of Ofcom.

Walmart already has a digital video storefront with Vudu, an online store for buying and renting digital movies and shows, but a subscription service would be a new frontier for Walmart.

The findings come from Ofcom's Media Nations Report which also reveals that people are watching less TV, down an average of nine minutes in the previous year. These challenges can not be underestimated.

The time and resources needed to gain a foothold in streaming raise another problem: by the time a streaming service launches, the market will be even more crowded, and existing leaders may be even more entrenched.

In contrast, overall sales of physical music formats fell to £470m.

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