Apple takes on Facebook with Safari browser privacy features

Apple takes on Facebook with Safari browser privacy features

Apple takes on Facebook with Safari browser privacy features

Safari's new anti-tracking tech will work against Facebook's use of the Like buttons and the comment boxes to track its users. "What we did was we integrated the ability to share in the operating system, make it simple to share a photo and that sort of thing", he said, adding that "We weren't in the data business". That information, which includes details about the computers consumers are using, the types of fonts they have on their devices, and the kinds of plug-ins they have installed in their browsers, can collectively be used as a kind of digital fingerprint to identify particular users, he said. "So this year, we're shutting that down".

Apple's chief executive Tim Cook had previously described Facebook's practices as being an "invasion of privacy" - an opinion Facebook's founder Mark Zuckerberg had denounced as being "glib".

But, if it proves to be popular, the possibility of Google adopting a similar feature for Chrome, both on desktop operating systems and its Android mobile operating system, would increase the pressure on Facebook to react. Less than 24 hours before Apple's conference, the New York Times reported that Facebook's data-sharing partnerships with device makers, including Apple, were still in effect despite Facebook's claim that they'd cut off such data sharing in 2015.

Apple says Safari will also stop advertisers from collecting their device's unique settings.


Beyond the social media update, Apple also said the new software updates will create and store strong passwords and flag reused passwords so users can change them. He demonstrated the new tools on stage and used Facebook as an example of a site asking to monitor user activity.

"I think the privacy thing has gotten totally out of control and I think most people are not aware of who is tracking them, how much they're being tracked and the large amounts of detailed data that are out there about them ..."

The imminent versions of software powering Mac PCs and iPhones will restrict the usage of the purported cookies from Facebook "like" feature that can track individuals from one networking platform to another, stated Apple. "We may not even recognize how distracted we've become".

Facebook said it "disagreed" with the report and that the agreements with device makers were far different from those with third-party developers including one which shared data with the political firm Cambridge Analytica. Cook's: "I wouldn't be in that situation". Apple removed those features for all four companies with iOS 11 a year ago.

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