AMC Announces Ticket Subscription Service to Rival MOVIEPASS

AMC Announces Ticket Subscription Service to Rival MOVIEPASS

AMC Announces Ticket Subscription Service to Rival MOVIEPASS

National movie theater chain AMC is entering the movie-going subscription plan arena dominated by MoviePass with a more expensive but perk-packed plan of its own.

AMC said Wednesday that members of its rewards program will be able to see up to three movies a week for $19.95 per month as part of its Stubs A-List tier.

Stubs A-List costs more and is of course limited to AMC theaters, but AMC is taking direct aim at MoviePass with features like seeing multiple movies per day and repeat visits to a movie you've already seen.

In addition to seeing up to three movies per week, AMC Stubs A-List members also get the benefits of AMC Stubs Premiere, including free upgrades on popcorn and soda, free refills on large popcorn, express service at the box office and concession stand, no online ticketing fees, and 100 points for every $1 spent for the AMC Stubs A-List monthly fee and food and beverage spending at AMC theaters.

AMC Theatres chief executive Adam Aron pointedly said in a statement that AMC's program is at a "sustainable price".

Five months later, MoviePass stopped working at certain AMC theaters, including Empire 25 in NYC, the Universal City Walk, AMC Loews Boston Common and the AMC Century Plaza.

"Heard AMC Theaters jumped on board the movie subscription train", the tweet reads.

Exhibitors like AMC have long argued that the company, a division of Helios and Matheson, has an unsustainable business model since it typically pays full price for every ticket sold to its users. On its official Twitter page, MoviePass accuses AMC Theatres of "repeatedly" attempting to sabotage them while looking to turn a profit of its own. "Different versions of this type of program have worked well in Europe for more than a decade to drive incremental attendance and we feel strongly that given the choice, audiences will want to see their favorite films in Imax". However, the company disclosed in May that it was losing more than $21 million per month. Also, because it's specifically an AMC service, it comes with the benefits of AMC premium which include discounts on snacks and tickets.

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