Amazon Prime Members Get New Discounts

Amazon Prime Members Get New Discounts

Amazon Prime Members Get New Discounts

The company said last month that it had more than 100 million paying Prime members worldwide, but that was before it announced it was raising the membership fee to $119 from $99.

Amazon is ready to give you 10% off Whole Foods purchases at already discounted prices, and cut prices on other Whole Foods products each week.

The shoppers can enjoy the discounts by providing their phone numbers at the checkout or scanning the Whole Foods Market app.

The company said, however, that the integration of Whole Foods was among the fastest startups of a new Prime program.

"Adding more discounts at Whole Foods could make the Prime program worthwhile for some shoppers and keep them in the fold, as well as draw in some of the roughly 40% of shoppers who aren't yet members", according to Morgan Stanley.

The grocery chain is introducing the discounts at its Florida stores from May 16 until May 22, Whole Foods said.

The perks for Amazon Prime members indicate Amazon's intention to combine the power of data with its membership program, as well as the loyal customers of Whole Foods.


Inc and Whole Foods Market are up to a surgical strike in the already savage grocery price war.

Co-founder and Chief Executive of Whole Foods, John Mackey told Reuters, "This brand new loyalty strategy will put into test whether Amazon's $13.7 billion deal with Whole Foods accompanies an intensified price war and disturbance to the USA grocery industry of $800 billion which is dominated by Kroger Co and Walmart Inc".

These in-store savings are not the only way Amazon has been tying Whole Foods to its larger business.

And the stores themselves are serving as the brick-and-mortar presence for Amazon's online store, with things like Amazon Lockers, support for returns, and the ability to shop Amazon hardware, like Echo speakers and Fire TV.

Amazon has proven that shoppers are interested in signing up for Prime memberships that save them on shipping charges in a big way.

Aside from the free two-day shipping, the e-commerce giant provides music streaming and movies. As the first national certified organic grocer, Whole Foods Market has over 470 stores in the United States, Canada and United Kingdom.

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